SONY FE 28-70MM F2 GM LENS

A bright, versatile F2 standard zoom

The first G Master standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality, while F2 brightness, unrivalled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies.

Sharpness that maximises body potential

Advanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at F2 throughout the zoom range. Floating focus allows close focus down to 1.25 ft (0.38 m) throughout the zoom range.

Chromatic aberration controlled

One ED (extra-low dispersion) element and three Super ED elements reduce axial chromatic aberration as well as lateral chromatic aberration that can reduce resolution at the image periphery. Colour bleeding is effectively suppressed throughout the image area for exemplary overall clarity and resolution.

Resistant to flare and ghosting

Sony’s original Nano AR Coating II minimises flare/ghosting, making it possible to shoot clear images even in strong backlighting. Optics designed to suppress internal reflections provide further flare resistance, ensuring high clarity whenever a strong light source appears in the frame. Perfect for portraits, sports, movies, live events, and more.

Constant F2 in a compact, lightweight lens

This versatile standard zoom lens delivers image quality that rivals prime lenses plus amazing AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3.75 x 5.63) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of zoom and no compromise on image quality.

F2 G Master design for extraordinary depth

An F2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh. Onion-ring bokeh and colour bleeding are effectively suppressed for refined image quality.

Precise, reliable, responsive AF tracking

Four XD (extreme dynamic) linear motors and the latest algorithm precisely control the large F2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120fps burst capability of the α9 III, and tracking continues even while zooming.

Professional control

Important control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. There are also two customisable focus hold buttons, an iris lock switch, and an AF/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation. 

Refined, expressive movie production

Focus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation is supported.

Rugged and reliable

Buttons and switches feature silicone gaskets, the lens mount includes a rubber ring, and all other critical areas are painstakingly designed to prevent the incursion of dust and moisture and ensure maximum reliability in challenging outdoor conditions. A fluorine coating on the front element effectively repels contaminants and makes cleaning easy.

Environment friendly

Sony’s “Road to Zero” project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags. 

Why You Should Use the Sony FE 28-70mm F2 GM Lens

The Sony FE 28-70mm F2 GM Lens is designed to elevate your photography and videography experience, delivering exceptional image quality and creative flexibility. Here’s why this lens is a must-have:

Unmatched Optical Precision: With advanced XA (extreme aspherical) and ED (extra-low dispersion) elements, the lens ensures sharpness and color accuracy for true-to-life images, reducing chromatic aberrations and distortions.

Versatile Zoom Range: Covering a focal length range of 28-70mm, this lens adapts to various shooting scenarios, from breathtaking landscapes to detailed portraits, making it perfect for versatile creators.

Exquisite Low-Light Performance: The constant F2 aperture allows for stunning low-light photography and videography, creating beautifully blurred backgrounds and enhanced subject focus.

Fast, Accurate Autofocus: Powered by Sony’s XD Linear Motor, the lens ensures lightning-fast, near-silent autofocus, making it ideal for both stills and video in any situation.

Travel-Friendly Design: Its compact and lightweight build, coupled with a weather-sealed construction, makes it reliable for outdoor shoots and adventures in challenging conditions.

Perfect for Professionals and Enthusiasts: Whether you’re an aspiring photographer or a seasoned pro, this lens provides the tools you need to push creative boundaries and capture extraordinary visuals.

Invest in the Sony FE 28-70mm F2 GM Lens for unparalleled performance, versatility, and reliability across a wide range of photography styles.

Who Should Use the Sony FE 28-70mm F2 GM Lens?
The Sony FE 28-70mm F2 GM Lens is a versatile and powerful tool designed to meet the needs of various users, from professionals to passionate hobbyists. Here’s who will benefit most from this exceptional lens:

Professional Photographers: Ideal for wedding, portrait, and event photographers who demand sharpness, vibrant colors, and stunning bokeh for capturing unforgettable moments.

Videographers and Filmmakers: Thanks to its silent autofocus and constant F2 aperture, this lens excels in creating cinematic-quality footage with smooth focus transitions and striking low-light performance.

Travel and Landscape Enthusiasts: The lightweight, compact design and weather-sealed construction make it perfect for capturing breathtaking landscapes and travel adventures in diverse environments.

Content Creators and Influencers: For vloggers and influencers looking to elevate their content, this lens delivers professional-quality imagery and video with its versatile focal range and exceptional optical performance.

Photography Enthusiasts: If you’re an advanced hobbyist aiming to upgrade your gear, the Sony FE 28-70mm F2 GM Lens offers a blend of quality, durability, and flexibility that will inspire creativity.

No matter your level of expertise, if you’re looking to achieve stunning visuals with superior image quality and reliable performance, this lens is an excellent addition to your toolkit.

FAQs

1. What makes the Sony FE 28-70mm F2 GM Lens unique?
The Sony FE 28-70mm F2 GM Lens combines professional-grade optical performance with a versatile zoom range. It features advanced XA and ED elements for sharp, color-accurate images and a constant F2 aperture for superior low-light performance and beautiful background blur (bokeh).

2. Is the Sony FE 28-70mm F2 GM Lens suitable for video?
Yes, this lens is excellent for videography. It offers fast, accurate, and silent autofocus powered by Sony’s XD Linear Motor, along with smooth focus transitions. Its wide aperture enhances low-light performance, making it perfect for cinematic video production.

3. Is this lens weather-sealed?
Yes, the Sony FE 28-70mm F2 GM Lens is weather-sealed to protect against dust, moisture, and light rain. This makes it a reliable choice for outdoor photography and challenging shooting environments.

4. What types of photography is this lens best for?
The lens is highly versatile, making it ideal for various photography styles, including:

Portraits: For sharp subject focus and creamy background blur.
Landscapes: Wide-angle coverage for breathtaking scenery.
Events: Great for capturing moments in low-light settings.
Travel: Lightweight and durable for on-the-go shooting.

5. Can I use the Sony FE 28-70mm F2 GM Lens on APS-C cameras?
Yes, the lens is compatible with Sony APS-C cameras, but it will have an effective focal length of 42-105mm due to the crop factor, making it a great option for tighter framing in portrait and telephoto shots.

6. How does the constant F2 aperture benefit photography?
The constant F2 aperture ensures consistent exposure across the zoom range. It allows for greater control over depth of field, creating beautifully blurred backgrounds while maintaining excellent low-light performance.

7. What is the autofocus performance like on this lens?
The lens is equipped with Sony’s XD Linear Motor, providing lightning-fast, accurate, and near-silent autofocus. This ensures smooth operation for both still photography and video recording.

8. Is the Sony FE 28-70mm F2 GM Lens heavy?
No, the lens is relatively lightweight and compact, especially for its class. This makes it easy to carry and handle, even during long shooting sessions or while traveling.

9. What accessories are included with the lens?
The Sony FE 28-70mm F2 GM Lens typically includes a lens hood, front and rear lens caps, and a soft carrying pouch for added protection and convenience.

10. Is this lens worth the investment for beginners?
While the Sony FE 28-70mm F2 GM Lens is a premium product, its exceptional image quality, versatile focal range, and durable design make it a worthwhile investment for serious beginners or enthusiasts looking to upgrade their gear.