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Elevate your selfies, vlogs, and everyday moment with the ultrawide-angle NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR – the first in a NIKKOR Z lens that uses power zoom with a linear driver, letting you zoom in or out steadily via multiple remote options. Get up close to your subject with the lens’ short minimum focusing distance of 0.19m and a maximum reproduction ratio of 0.21x. Its Vibration Reduction (VR) with an effect of up to 4.5 stops works together to help you render sharp and clear images, even during low-light situations.

Blending classic looks with modern performance, the Nikon Zfc checks off all the boxes on a content creator’s wish list: stylish and sleek retro design, impressive image quality with the Z mirrorless system flexibility, and it’s optimized for vlogging and video applications.

• 20.9MP DX-Format CMOS Sensor
• EXPEED 6 Image Processor
• UHD 4K and Full HD Video Recording
• 2.36m-Dot OLED Electronic Viewfinder
• 3″ 1.04m-Dot Vari-Angle Touchscreen
• ISO 100-51200, Up to 11 fps Shooting
• 209-Point Hybrid AF, Eye Detection AF
• Time-Lapse Movie
• Built-In Wi-Fi and Bluetooth
• USB Type-C Connectivity

The Z 30 is made for your inner videographer. Hit record with ease whenever inspiration strikes. Excite the ears of your audience with premium sound quality from dual microphones. From teasers to reels to stories to streams, this is where heroes of content are born.

Inspired by Photographers

Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the dial-based operation, and compact, lightweight body, to the latest-generation APS-C sensor, it lights up the imagination and inspires creativity. What’s more, X-T30 II fuses cutting-edge, convenient features – such as a rear touchscreen and a discreet built-in flash – with a vintage aesthetic charm to make photography a truly immersive experience.

Inspired by Photographers

Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the dial-based operation, and compact, lightweight body, to the latest-generation APS-C sensor, it lights up the imagination and inspires creativity. What’s more, X-T30 II fuses cutting-edge, convenient features – such as a rear touchscreen and a discreet built-in flash – with a vintage aesthetic charm to make photography a truly immersive experience.

X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary.

It would go on to lead a mirrorless camera revolution.

Almost a decade and five generations later, Fujifilm’s latest imaging technology has come to X-T5, bringing photographers unrivalled image quality in a timeless, classic, and beloved camera body.

The X-T5 features the fifth-generation devices, i.e. the back-illuminated 40.2MP sensor “X-Trans^TM CMOS 5 HR” and the high-speed image processing engine “X-Processor 5,” in its compact body which is smaller and lighter than the previous model^*1, as well as advanced features including the 5-axis in-body image stabilization of up to 7.0 stops. This is the new standard camera for still photography, delivering superior performance and mobility at the same time.

X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary.

It would go on to lead a mirrorless camera revolution.

Almost a decade and five generations later, Fujifilm’s latest imaging technology has come to X-T5, bringing photographers unrivalled image quality in a timeless, classic, and beloved camera body.

The X-T5 features the fifth-generation devices, i.e. the back-illuminated 40.2MP sensor “X-Trans^TM CMOS 5 HR” and the high-speed image processing engine “X-Processor 5,” in its compact body which is smaller and lighter than the previous model^*1, as well as advanced features including the 5-axis in-body image stabilization of up to 7.0 stops. This is the new standard camera for still photography, delivering superior performance and mobility at the same time.